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Standalone program? We made the decision to get it up sooner rather than later because we thought we had a win on our hands and didn? Stringer said. SMS was chosen because of its reach and the fact that it would be the easiest delivery mechanism. The customer receives a coupon with a unique code that has to be keyed into the POS system. Because the code is unique to that customer, it eliminates the possibility that someone can redeem multiple coupons. This is a double opt-in program that sends customers a message to verify that they want to participate in the program. There are currently more than 80, customers signed up, with approximately 6, new customers being added weekly.


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A similar program launched in March to drive incremental traffic to several store grand openings used print, radio and local advertising to encourage consumers to text a keyword to a short code and receive a discount. That had a 49 percent redemption rate. We don?

The first group had a slightly higher response rate. We are looking to integrate, so if a new customer comes in and wants to join the rewards program, they can have mobile as an option,? Please click here to register for the Mobile Marketing Forum June Topics covered: Campaigns, platform developments, apps, video, location, trends, and much more. By signing up you agree to our privacy policy.


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