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Legislative Priorities. Texas Farm Bureau Auto Insurance This business has not yet been claimed by the owner or a representative. Not enough votes for recommendation. Thanks for your vote! You voted: May or may not recommend. View All Auto Insurance. When you ask for a quote with Texas Farm Bureau Auto Insurance, make sure you ask for all the discounts you qualify for. These are the discounts currently available that are specific to auto insurance. Ask what other safety features on your car will trigger a discount.
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Post a Review Cancel my vote Review anonymously. Mostly recommended 15 Reviews. Case in point: Farm Bureau Insurance is allocating more money to sponsorship as a platform to raise its profile, connect with consumers and generate leads. The brand focuses its sponsorship activity on regional and local properties. While the American Farm Bureau Federation serves as a lobbying group for the agricultural community, its state Farm Bureau offices serve as independent membership organizations that spearhead their own marketing initiatives and provide insurance coverage.
For example, Virginia Farm Bureau last week announced a three-year naming rights deal to the former Virginia Beach Amphitheater. The venue—now called Farm Bureau Live at Virginia Beach—adds to an extensive sponsorship portfolio that includes nearly every college and minor league baseball team in Virginia. The key sponsorship driver: Raising the profile of the Farm Bureau Insurance brand. While most consumers are aware of Farm Bureau, many are not aware the company sells insurance to consumers outside the agricultural community.
Most people think Farm Bureau is a government organization that is not relevant to their life. The role of sponsorship has grown in importance for Virginia Farm Bureau over the past several years as a result of the increasingly competitive insurance category, Smith said. In addition to gaining visibility, Virginia Farm Bureau uses sponsorship to accomplish the following objectives: Reach young consumers. With the majority of Farm Bureau customers over the age of 50, the organization is using live music, college athletics and other events to reach younger audiences.
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